Sales Services

Working alongside our experienced sales team, we stay updated on the current trends and develop innovative and creative sales strategies tailored to each period. We constantly conduct market research, always striving to compete not only with others but also with ourselves.

Determination of sales strategy and channels

Global Lotus knows that success in project sales does not guarantee a good project, good sales representatives, or high premiums alone. For sustainable sales success, a sales strategy is essential to be designed following the company's goals and resources.
A properly designed sales strategy for Global Lotus should include the following criteria:
-To be in harmony with the company's vision and goals
- Showing the company's strengths and distinguishing aspects from competitors to the customer
-Making the company's unique sales processes and activities identifiable, describable, and measurable
-Making sales methods and policies independent of individuals
-Guiding sales representatives about what to do and how to do it.
-Helping the company use its sales resources in the most efficient way
-It must be designed specifically for the company.

Creating a sales strategy involves the following fundamental steps:
Customer Segmentation: Identifying customer segments based on their strengths and goals in alignment with appropriate customer segmentation. Evaluating distinctive characteristics, potential value, and expectations of each segment. Determining the segments to be targeted.
Value Analysis Study: Assessing the attractiveness and uniqueness of the values offered to customers in the targeted segments. If the services and products offered to customers are not differentiated from competitors, the sales team may face challenges. Final value propositions decided for customer segments are documented.
Channel Study: Determining how the identified value propositions will be presented to the targeted customer segments through specific sales channels. All channel alternatives are evaluated based on customer access costs, customer awareness, service support, and customer-centric perspectives.
Definition of Sales Processes: Sales processes are at the core of the sales system. These processes include steps from creating potential customers to closing sales and retaining customers.
How each step will be taken must be determined. How to adapt key sales processes such as creating potential customers, evaluating potential customers, needs analysis, proposing, and closing the sale to your company? What should be the critical processes for your business? How will these processes be monitored? How will sales funnel metrics be measured based on these processes?
Determination of Sales Organization: What type of sales organization do we need for the most effective reach to the targeted customer segments? How many different sales teams should be established? Should we organize our sales organization regionally, based on large/small customers? Should we use specialized sellers or general sellers? What is our go-to-market model? How do we structure additional and support sales functions such as sales support, sales planning, and phone sales, and how do we regulate their relationships with sales teams?
Definition of Seller Skill Set: Because every company's market position, the value package it offers to customers, and its strengths and weaknesses are different, the sales skills that sales representatives working for this company need will also vary. Besides general sales skills, the sales skills that should stand out in the sales representatives chosen by the company differ in every industry, every company, and even in customer segments.

Market, region, competitor and customer analysis

MARKET ANALYSIS: Market analysis, one of the most crucial components of business planning, allows you to showcase your expertise in your market and assess the attractiveness of your market financially. By understanding your potential customers and market conditions well, you can increase the chances of developing a successful project or service. Additionally, market analysis provides clear insights into what sets you apart from your competitors, allowing you to stand out in a crowded market. In short, whether you are launching a new venture or introducing a new project, conducting market analysis can help elevate you to the next level.

REGIONAL ANALYSIS: You want to create a new project, but where can you do it to achieve high sales and quickly recoup your investment? The correct answer to this question will be the key to your growth. When conducting a regional analysis at Global Lotus, we obtain the following information:
- Population, number of residential and commercial properties, and income level of the region
- Rental and sale prices of residential properties
- Number of schools, universities, factories, hospitals, etc. in the region - Competitors, their locations, and project concepts on the map
- Competitors' pricing and types of services
- Customer surveys for customer demands
- Such as customer surveys for customer requests
By examining and interpreting this information, you will be able to make accurate and reliable sales forecasts for your project, and you will be able to start with very little margin of error.

COMPETITOR ANALYSIS: Competitor analysis is a strategy where we identify competitors in your industry and research their projects, sales, and marketing strategies. Competitor analysis helps you identify opportunities for yourselves by compiling what your competitors are doing right or wrong. It enables us to decide and explore how your project can differentiate itself. In summary, with competitor analysis, you can identify gaps in the market, develop new projects and services, uncover market trends, and conduct more effective marketing and sales.

CUSTOMER ANALYSIS: It is one of the most crucial elements of a business plan. By analyzing your customers, you learn about the target audience you need to engage and develop more suitable strategies for reaching them. Knowing your customers is extremely important for the success of your company. If you do not know who your customers are, what age range they fall into, which socio-economic segment they belong to, their interests, and the issues they are sensitive to, you cannot approach them in the right way. This essentially means missing out on a massive opportunity and not gaining loyal customers. Customer analysis has some fundamental objectives. If you understand these objectives well, you can analyze your customers more accurately. With customer analysis, you can identify who your best customers are and determine the customers that bring you the most profit. If 80% of your income comes from 20% of your customers, it indicates that you are on the right track according to the 80/20 rule. Acquiring new customers is important, but perhaps even more important is retaining existing customers. With customer analysis, it is also possible to turn new customers into loyal, repeat customers.

Project pricing studies

Billing for any project in a construction firm is actually a straightforward process. All costs are identified, and the total cost is added to active projects and sales. When making calculations, the first step is to determine the cost items. The total cost, once identified, should be allocated to active projects. This distribution should be done by reflecting on the projects with certain weighting criteria. After the project cost analysis, the sales target and unit sales cost should be calculated. The final sales price should then be determined by adding profit expectations and taxes. When reflecting sales targets, it is essential to explain the forecast used to set these targets. In the feasibility report, the customer segment for which the project will be sold, along with market data, is the most critical resource at your disposal. On the other hand, everything purchased has an amortization period. Costs are incurred when starting a project, and these costs are associated with how long it will take to complete the project. Typically, a 15-year amortization period is defined for buildings.

Pre-sales process management

For our Global Lotus launch campaigns, we generally establish a three-stage roadmap consisting of pre-launch, launch, and post-launch processes within the concept we have created. Companies usually organize launches first to promote their projects. Press is invited to the launch to introduce the product to a wider audience and details are shared with the public. In addition to promoting the product, special benefits, and payment alternatives are also offered to customers during the launches.
Pre-launch;
During the pre-launch phase, we generate curiosity and excitement within our existing customer portfolio, making it easier to foster ownership by increasing expectations. In this process, we utilize company screens, place POP materials such as posters and roll-ups, and develop promotional materials and communication channels that enable individual access to our existing customer base.
Launch;
At the launch, we clarify the subject we give clues about, design the entire process following our concept regardless of the size and budget of the organization, organize events that will increase internalization, and produce promotions.
Post-launch;
In the post-launch process, our approach involves visually oriented informative materials to encourage customer ownership of the launch topic. We organize workshops, meetings, and other events. If you are interested in our services in this regard, simply let us know your needs.
If you would like to receive service in this regard, just let us know your needs...

Sales process management

The sales process is a template used to achieve sales targets and replicate a desired performance by sales representatives. It provides a repeatable series of steps a salesperson takes to convert a prospect into a new customer in the initial stage.
Each step in a sales process may consist of several different sales activities. However, when discussing an effective sales process, the following aspects can be emphasized:
Customer-focused: Buyers are more educated, and informed, and have more extensive options than ever before. Smart companies align their sales processes with this new reality.
Clearly defined: To be effective, all relevant parties must have a good understanding of each stage and element of the sales process.
Repeatable: Each representative should be able to repeat all steps of the sales process without confusion.
Predictable: The flow and expected outcomes in your sales process should follow a predictable pattern.
Goal-oriented: A sales process focuses on improving your ability to achieve specific goals (e.g., increasing revenue, achieving process efficiencies, etc.).
Measurable: All activities in your sales process should be measurable so that you can gauge and improve success.Adaptable: A sales process should be flexible enough to adapt to changes in the business environment, technological integrations, or changes in your sales operations.
A good sales process not only focuses on what the seller needs but also aligns with your ideal customer's buying journey. With that said, let's outline the seven most commonly used stages of the sales process:
The following steps provide a good summary of what you need to do to find leads, close the sale and retain your customers for repeat business and future referrals.
The 7 most important stages of the sales process:
-Lead Generation
-Preparation and Investigation
-Needs Assessment
-Presentation
-Objection Handling
-Closing -Follow-up, Repeat Business, and Referrals
Global Lotus provides support to our clients in managing and tracking these processes.

After-sales services

At Global Lotus, the post-sales process begins with our customers making material selections after signing housing sales contracts, continues with the quality control process of completed housing units, and concludes with the delivery of the housing unit and title deed. With our After Sales Services unit, aiming for the continuity of customer satisfaction and trust, we provide support to our customers.